Sigma Ratings Case Study
Name
Fouilland-Gaspard-MSMS-Sloan-2022.pdf
Description
Thesis PDF
Size
11.53 MB
Format
Adobe PDF
Checksum (MD5)
4ae172e091a59b7fd4e6e9ff44fffb9f
Author(s)
Fouilland, Gaspard
Advisor(s)
Ruiz Massieu, Daniela
Date Issued
May 2022
Publisher
Massachusetts Institute of Technology
Abstract
Pivoting is an essential step for the majority of successful entrepreneurial ventures. This case study focuses on MIT startup and delta v alumnus Sigma Ratings, a non-credit agency, founded in 2017 by Gabrielle Haddad and Stuart Jones Jr. It immerses the reader in the decision-making process of the company, after its business model revealed major flaws necessitating a pivot to ensure its survival and long-term profitability. This specific story sparks a wider reflection on the constant need for adaptability and the importance of resilience in an entrepreneurial journey.
MIT Department
Sloan School of Management
Terms of Use
In Copyright - Educational Use Permitted
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