MEDIAC: an on-line planning system
Name
mediaconlineplan00lodi.pdf
Size
1.18 MB
Format
Adobe PDF
Checksum (MD5)
0e002e31fa47de891da8a50c0e33db0f
Author(s) •
Lodish, Leonard M.
Little, John D. C.
Date Issued
1968
Publisher
[Cambridge, M.I.T.]
Series/Report no.
Working paper (Sloan School of Management) ; 346-68.
Subjects
Advertising media planning
Data processing.
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