Optimal allocation of competitive marketing efforts revisited
Name
optimalallocatio00naer.pdf
Size
1020.71 KB
Format
Adobe PDF
Checksum (MD5)
cf23d05177f3344ef219fcad2c4a9531
Author(s)
Naert, Philippe, A.
Date Issued
1971
Publisher
[Cambridge, [M.I.T.]
Series/Report no.
Working paper (Sloan School of Management) ; 557-71.
Subjects
Marketing
Mathematical models.
Persistent DSpace Link