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Optimal allocation of competitive marketing efforts revisited

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Author(s)
Naert, Philippe, A.
Date Issued
1971
Publisher
[Cambridge, [M.I.T.]
Series/Report no.
Working paper (Sloan School of Management) ; 557-71.
Subjects
Marketing
Mathematical models.
Persistent DSpace Link
http://hdl.handle.net/1721.1/48735
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