comScore, Inc.: Making Analytics Count
Name
MIT_CISRwp392_comScore_WixomRossBeath.pdf
Size
1.5 MB
Format
Adobe PDF
Checksum (MD5)
3cb8d2f25e240c50964e69fbb6b5cbba
Author(s)
Wixom, Barbara H.
Ross, Jeanne W.
Beath, Cynthia M.
Date Issued
November 21, 2013
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Wixom, Barbara H., Jeanne W. Ross, and Cynthia M. Beath. “comScore, Inc.: Making Analytics Count.” Working paper 392, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2013. https://dspace.mit.edu/handle/1721.1/175371.
Series/Report no.
MIT Sloan School of Management Working Paper 5233-13
CISR Working Paper 392
Abstract
Data and analytics providers are highly experienced at working with big data. They create, build, and hone capabilities to exploit their data assets. comScore is one such company a 14-year-old marketing research firm with fourteen petabytes of online data, collected real time from around the world. This case study describes how comScore developed a patent-protected technical platform; hired and developed a 1200-person global workforce with varying levels of data science abilities; and cultivated practices to ensure that its clients would actually act upon insights.
Subjects
Business Models
Business Agility
Data Management, Analytics, and Use
Information Businesses
Information Technologies
Data, AI, and Analytics
Terms of Use
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