Using Product, Processes and Gamification to Motivate users for Positive Habit Formation
Name
gupta-harshg-sm-idm-2022-thesis.pdf
Description
Thesis PDF
Size
1.8 MB
Format
Adobe PDF
Checksum (MD5)
691cc5b5efe36ee6e9c788c3fe243ee2
Author(s)
Gupta, Harsh
Advisor(s)
Chatterjee, Sharmila C.
Date Issued
May 2022
Publisher
Massachusetts Institute of Technology
Abstract
Mental health issues have been increasing at an alarming rate, with 35 percent of the world dealing with stress daily. Stress is one of the many other mental health issues that we face and practicing mindfulness has proven to be a strong contender in dealing with these issues. Still, it has not been easy for millennials to form a habit of carrying out this preventative measure. To test the hypothesis, we first explored drive and expectancy theories, concluding with the understanding that users take actions to solve their needs. User behavior is driven by internal and external incentives, which leads us to understand the critical role products and processes play in guiding their motivation. A product forms the basis of the initial trigger to start a habit formation journey, leading to action, which gets enhanced by rewards to foster adoption. A new habit formation model has been developed that considers user motivation, product, processes, and gamification. We propose a unique combination of a hand-held device (hardware) and an app to assist users in forming a habit to practice mindfulness.
MIT Department
System Design and Management Program.
Terms of Use
In Copyright - Educational Use Permitted
Copyright MIT
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