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A note on the relationship between promotion sensitivity and consumer specific variables

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Author(s)
Fader, Peter S.
•
McAlister, Leigh
Date Issued
1985]
Publisher
Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Series/Report no.
Working paper (Sloan School of Management) ; 1663-85.
Description
"June, 1985."
Subjects
Marketing.
Consumers.
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