Connected Cleaning at Kärcher
Name
MIT_CISRwp441_Kaercher_MockerNovales.pdf
Size
1.73 MB
Format
Adobe PDF
Checksum (MD5)
de9e52ac95441a34a2a83c731366b3b3
Author(s)
Mocker, Martin
Novales, Ainara
Date Issued
January 31, 2020
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Mocker, Martin and Ainara Novales. “Connected Cleaning at Kärcher.” Working paper 441, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2020. https://dspace.mit.edu/handle/1721.1/175419.
Series/Report no.
MIT Sloan School of Management Working Paper 6770-20
CISR Working Paper 441
Abstract
By 2019, German-based K‰rcher, the world's leading provider of cleaning technology, had turned its professional cleaning devices into digital offerings. The data generated by these connected cleaning devices formed a key ingredient in the company's ongoing strategic shift in its B2B business: K‰rcher was transforming from a seller of cleaning devices to a provider of consulting services in order to help professional cleaning companies improve their cleaning processes. The case illustrates how the company learned to generate value from digital offerings. And it demonstrates how a family-owned company transformed its organization in order to be able to more effectively develop and provide digital offerings, while adding roles and developing technology platforms, as well as changing structures and ways of working.
Subjects
Business Models
Designed for Digital
Innovation and Strategy
Digital Innovation
IT-based Business Transformation
Terms of Use
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