Shifting to a Product Mindset for Data
Name
2025_0401_DataProductMindset_WixomVanderMeulenBeath.pdf
Size
303.93 KB
Format
Adobe PDF
Checksum (MD5)
435f4ae8a198a7f68076d27ced521c67
Author(s)
Wixom, Barbara H.
van der Meulen, Nick
Beath, Cynthia M.
Date Issued
April 17, 2025
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Wixom, Barbara H., Nick van der Meulen, and Cynthia M. Beath. “Shifting to a Product Mindset for Data.” MIT CISR Research Briefing Volume XXV, no. 4 (April 2025). https://dspace.mit.edu/handle/1721.1/175015.
Series/Report no.
MIT CISR Research Briefing, Vol. XXV, No. 4
Abstract
Today, by adopting a product mindset for data, organizations hold people accountable for the payoff of data investments over time. Data assets and data solutions represent two distinct types of data products. Organizations can use three sets of product management practices to more effectively generate returns from their data assets and data solutions: practices for satisfying data consumers, practices for setting prices, and practices for sustaining profits. This briefing illustrates these practices using examples from information businesses.
Subjects
Business Models
Data monetization
Information Technologies
Data, AI, and Analytics
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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