An assessment of the value of retail ready packaging
Name
304417529-MIT.pdf
Description
Full printable version
Size
27.12 MB
Format
Adobe PDF
Checksum (MD5)
c3ce0269119c21cc8c6471cdb34d173f
Author(s)
Jackson, Kathleen Anne
Burke, Ling Bai
Advisor(s)
James B. Rice, Jr.
Date Issued
2008
Publisher
Massachusetts Institute of Technology
Abstract
Use of retail-ready packaging reduces the costs of replenishing store shelves by eliminating the labor of removing packaging materials and stocking individual items on shelves. While reducing costs for retailers, retail-ready packaging formats increase costs for consumer products manufacturers. This research project assesses the use of retail-ready packaging across varying retailer types and products to determine conditions where the value of retail-ready packaging is maximized. Taking into account the supply chain benefits and costs for the retailer, six U.S. retail channels were selected for study: supermarket, wholesale club, limited assortment, super warehouse, drug and supercenter. One retailer from each of these categories was studied. The research found a wide range in opportunity for benefits and costs. The important factors influencing the net value of retail-ready packaging for retailers were product velocity, inventory carrying costs, SKU assortment relative to retail space and store replenishment procedures.
Description
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2008.
Includes bibliographical references (leaves 78-79).
Subjects
Engineering Systems Division.
MIT Department
Massachusetts Institute of Technology. Engineering Systems Division
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