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A case study in gray markets

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Author(s)
Bezerra, Rawflin Praia, 1962-
Advisor(s)
Duncan Simester.
Alternative Title
impacts of gray market in the marketing strategy
Date Issued
1998
Publisher
Massachusetts Institute of Technology
Description
Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, 1998.
Includes bibliographical references (leaves 73-78).
Subjects
Sloan School of Management
MIT Department
Sloan School of Management
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