Developing a global strategy for a Brazilian engineering services provider
Name
294904207-MIT.pdf
Description
Full printable version
Size
10.64 MB
Format
Adobe PDF
Checksum (MD5)
91438760c4fa4f8767dba02ed8039efb
Author(s)
Oliveira, Abner Lima de
Advisor(s)
Arnoldo C. Hax.
Date Issued
2008
Publisher
Massachusetts Institute of Technology
Abstract
The Delta Model framework is used in this work to assess a engineering services provider's current and desired level of customer bonding and define a Strategic Plan towards a global operation. Several other frameworks serve as support for the setting of the strategic thrusts, helping select which competencies to export, where to operate and what to incorporate in each location. This thesis aimed at leveraging the company's current localized success to achieve a more sustainable position in today's economic world, more and more borderless and yet stage of important sources of geographic arbitrage and competitive advantage.
Description
Thesis (S.M. in Management of Technology)--Massachusetts Institute of Technology, Sloan School of Management, 2008.
Includes bibliographical references (leaf 114).
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
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