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When managers use computer-based data : a qualitative analysis of marketing product managers

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Author(s)
Goldstein, David K.
•
Cho, Namjae
Date Issued
c1992
Publisher
Cambridge, Mass. : Center for Information Systems Research, Massachusetts Institute of Technology, Sloan School of Management
Series/Report no.
CISR WP ; no. 244
Working paper (Sloan School of Management) ; 3473.
Description
"October 1992."
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