When managers use computer-based data : a qualitative analysis of marketing product managers

Name

whenmanagersusec00gold.pdf

Size

2.46 MB

Format

Adobe PDF

Checksum (MD5)

a033798a5bee62c476974c00c2993edb

Author(s)

Goldstein, David K.

•

Cho, Namjae

Date Issued

c1992

Publisher

Cambridge, Mass. : Center for Information Systems Research, Massachusetts Institute of Technology, Sloan School of Management

Series/Report no.

CISR WP ; no. 244

Working paper (Sloan School of Management) ; 3473.

Description

"October 1992."

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