Chase Global Markets: Defining New Business Models in the Investment Bank Industry
Name
Chase Global Markets 4354-01.pdf
Size
157.11 KB
Format
Adobe PDF
Checksum (MD5)
b2596701a7e04d1689a3d1eafa397bb9
Author(s)
Woodham, Richard
Ross, Jeanne W.
Date Issued
June 7, 2002
Series/Report no.
Center For Information Systems Research;316
MIT Sloan School of Management Working Paper;4354-01
Abstract
Like most financial institutions, Chase Global Markets (now part of J.P. Morgan
Chase) found that e-business opportunities challenged its core business model. The
Global Markets business serves large institutional investors (as opposed to individual
investors) and thus handles very large transactions. The nature of the business creates
unique challenges in an ebusiness environment, where investors want more competitor
comparisons online but prefer to complete their transactions with a personal
salesperson. This case study examines the efforts of Chase's e-Capital Markets group
to revamp its approach to serving customers and developing IT solutions.
Subjects
E-business Strategy
Business Models
IT Architecture
Persistent DSpace Link
