Analysis of crowdfunding descriptions for technology projects
Name
864436989-MIT.pdf
Description
Full printable version
Size
3.22 MB
Format
Adobe PDF
Checksum (MD5)
107df5f1c3497849e12cf4ad635d027a
Author(s)
Fernandes, Rachel (Rachel C.)
Advisor(s)
Maria Yang.
Date Issued
2013
Publisher
Massachusetts Institute of Technology
Abstract
There are many factors that contribute to the success of a project on crowdfunding sites, such as Kickstarter. These include, but are not limited to, the specified project goal of funding, the success of similar projects, the funder incentives, the amount and type of information given on project webpage, the credentials and trustworthiness of project creators. Every successful project on Kickstarter has a project video, which introduces the product. This thesis analyzed four attributes of the project video to determine the success of the project, i.e. whether or not the project received the requested funding. These attributes included the trustworthiness of creators, level of demo of product, finish of product and amount of excitement engendered by video. A survey of undergraduate students was conducted, in which participants were asked to rank each of these attributes for videos of both successful and unsuccessful projects. The results are discussed.
Description
Thesis (S.B.)--Massachusetts Institute of Technology, Department of Mechanical Engineering, 2013.
Cataloged from PDF version of thesis.
Includes bibliographical references (page 24).
Subjects
Mechanical Engineering.
MIT Department
Massachusetts Institute of Technology. Department of Mechanical Engineering
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