Making Money from Data Wrapping: Insights from Product Managers
Name
2018_1201_WrappingValue_WixomSchuritz.pdf
Size
443.97 KB
Format
Adobe PDF
Checksum (MD5)
0c930c7bdac127d8aadb51351f9bb1ef
Author(s)
Wixom, Barbara H.
Schüritz, Ronny
Date Issued
December 20, 2018
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Wixom, Barbara H. and Ronny Schüritz. “Making Money from Data Wrapping: Insights from Product Managers.” MIT CISR Research Briefing Volume XVIII, no. 12 (December 2018). https://dspace.mit.edu/handle/1721.1/174994.
Series/Report no.
MIT CISR Research Briefing, Vol. XVIII, No. 12
Abstract
Product managers increasingly amplify the value of their products by adding analytics-based features and experiences. This phenomenon, called data wrapping, represents one of three key approaches to data monetization. In 2018, MIT CISR collected information from 511 product managers to better understand how to execute lucrative data wrapping efforts. This briefing describes three key activities that distinguish top data wrapping performers: they please customers with useful and engaging wraps; they design features and experiences that anticipate, advise, adapt, and act; and they quantify and monitor financial returns.
Subjects
Data monetization
Data wrapping
Assessing and Communicating IT Value
Data Management, Analytics, and Use
Digital Innovation
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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