Mobility as a service (MaaS): the importance of transportation psychology
Name
SSRN-id3634537.pdf
Description
Accepted version
Size
185.79 KB
Format
Adobe PDF
Checksum (MD5)
09dd4f4c75048073cfd46803bfe2aa87
Author(s)
Tomaino, Geoff
Teow, Jasper
Carmon, Ziv
Lee, Leonard
Ben-Akiva, Moshe
Chen, Charlene
Leong, Wai Yan
Li, Shanjun
Yang, Nan
Zhao, Jinhua
Date Issued
2020
Journal
Marketing Letters
Publisher
Springer Science and Business Media LLC
Version
Author's final manuscript
Abstract
© 2020, Springer Science+Business Media, LLC, part of Springer Nature. Mobility-as-a-Service (MaaS) is based on the notion that consumers and transport providers access a centralized platform for the planning, payment, and management of trips and combines multiple modes of transportation designed to increase the efficiency of the system. MaaS offers substantial societal benefits, including the reduction of emissions, traffic congestion, road injuries, and the overall discomfort associated with travel, in addition to providing personalized transportation solutions. Since the delivery of these benefits hinges on the widespread adoption of MaaS platforms, we draw on consumer psychology for insight into the social and cognitive psychological factors that may hamper the adoption of MaaS, and their influence on consumer choices and perceptions. More generally, this paper highlights that transportation is a fertile context for consumer psychology research.
MIT Department
Massachusetts Institute of Technology. Department of Civil and Environmental Engineering
Massachusetts Institute of Technology. Department of Urban Studies and Planning
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Creative Commons Attribution-Noncommercial-Share Alike
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DOI of Published Version
https://doi.org/10.1007/s11002-020-09533-9
