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The value priority hypotheses for purchases of consumer durable goods

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SWP-1637-12707986.pdf

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Date Issued
1985
Publisher
Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Series/Report no.
Working paper (Sloan School of Management) ; 1637-85.
Description
"The Marketing Center." Sponsored by a grant from General Motors (Buick Motors Division).
Bibliography: p.R1-2.
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