Effect of advertisement size on the relationship between product usage and advertising exposure,

Name

effectofadvertis00silk.pdf

Size

1.11 MB

Format

Adobe PDF

Checksum (MD5)

788635eb0f5220e78079da86dd0308fe

Author(s)

Silk, Alvin J.

•

Geiger, Frank P.

Date Issued

1971

Publisher

[Cambridge, M.I.T.]

Series/Report no.

Working paper (Sloan School of Management) ; 518-71.

Subjects

Advertising

Advertising layout and typography.

Rate of return.

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