Microsoft Turns to Data to Drive Business Success
Name
MIT_CISRwp419_MicrosoftDataServices_SomehWixom.pdf
Size
1.42 MB
Format
Adobe PDF
Checksum (MD5)
3695fa1c96d4dc3f8608882fffe7aa03
Author(s)
Someh, Ida A.
Wixom, Barbara H.
Date Issued
July 28, 2017
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Someh, Ida A. and Barbara H. Wixom. “Microsoft Turns to Data to Drive Business Success.” Working paper 419, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2017. https://dspace.mit.edu/handle/1721.1/175328.
Series/Report no.
MIT Sloan School of Management Working Paper 6748-17
CISR Working Paper 419
Abstract
Headquartered in Redmond, Washington, in 2017 Microsoft was an $85 billion technology company that employed 114,000 people and operated around the globe. In 2014, Satya Nadella became CEO and accelerated the company s transformation to a cloud services business model. The transformation inspired new attention to and capabilities around data, particularly in the areas of metrics and dashboards, analytics-powered work processes, and data science services. By 2017, 61 percent of Microsoft s workforce was using business intelligence monthly. This working paper describes Microsoft s journey to becoming a data-driven organization and the key activities that facilitated the company s progress.
Subjects
Assessing Performance and Value
Business Models
Business Model Transformation
CxO Leadership
Data Management, Analytics, and Use
Design/Management of the IT Unit
Digital Innovation
Digitizing Business Processes
IT-based Business Transformation
The Cloud and Consumerization
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