A marketing promotion model with word of mouth effects

Name

marketingpromoti00lili.pdf

Size

1.94 MB

Format

Adobe PDF

Checksum (MD5)

40e32fa9bb1befdb5b0b5ee75a37f54f

Author(s)

Lilien, Gary L.

•

Rao, Ambar G.

Date Issued

1978

Publisher

Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology

Series/Report no.

Working paper (Sloan School of Management) ; 976-78.

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