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A marketing promotion model with word of mouth effects

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marketingpromoti00lili.pdf

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Author(s)
Lilien, Gary L.
•
Rao, Ambar G.
Date Issued
1978
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 976-78.
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