David Schmittlein on Marketing
Name
40547_2014_7_ReferencePDF.pdf
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154.51 KB
Format
Adobe PDF
Checksum (MD5)
1f19c6ac2e2101e6ad7f0ba6494ac9f3
Author(s)
Schmittlein, David C
Date Issued
February 2014
Journal
Customer Needs and Solutions
Publisher
Springer US
Citation
Schmittlein, David C. “David Schmittlein on Marketing.” Cust. Need. and Solut. 1, no. 1 (February 5, 2014): 5–10.
Version
Author's final manuscript
Abstract
At the request of Customer Needs and Solutions, David Schmittlein, a marketing professor and the John C. Head III Dean of the MIT Sloan School of Management, reflects on a few wide-ranging issues raised by the Journal’s editorial board members. The interview was conducted by Catherine Tucker, a marketing professor at MIT Sloan School of Management and a member of the editorial board, on behalf of the Journal on Dec. 5, 2013. Excerpts of this interview are printed here, and the full videotaped interview is available in the public domain.
MIT Department
Sloan School of Management
Terms of Use
Creative Commons Attribution-Noncommercial-Share Alike
Persistent DSpace Link
DOI of Published Version
https://doi.org/10.1007/s40547-014-0007-y
