The influence of advertising's affective qualities on consumer response

Name

influenceofadver00silk.pdf

Size

2.19 MB

Format

Adobe PDF

Checksum (MD5)

e2c003c34525d3df727571cfbc40e4e5

Author(s)

Silk, Alvin J.

•

Vavra, Terry G.

Date Issued

1973

Publisher

[Cambridge, M.I.T.]

Series/Report no.

Working paper (Sloan School of Management) ; 682-73.

Subjects

Advertising

Psychological aspects.

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