Pre-test-market models : validation and managerial implications

Name

pretestmarketmod00urba.pdf

Size

1.25 MB

Format

Adobe PDF

Checksum (MD5)

8526cd7babb1acc3be60aa676fdb543c

Author(s)

Urban, Glen L.

•

Katz, Gerald M.

Date Issued

1982

Publisher

Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology

Series/Report no.

Working paper (Sloan School of Management) ; 1292-82.

Persistent DSpace Link