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Pre-test-market models : validation and managerial implications

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pretestmarketmod00urba.pdf

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Author(s)
Urban, Glen L.
•
Katz, Gerald M.
Date Issued
1982
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 1292-82.
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