Product strategies for packaged software : an exploratory analysis of the spreadsheet market

Mayo, Donna D. (Donna Dorothy); Young, Daniel A

Product strategies for packaged software : an exploratory analysis of the spreadsheet market

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29267282-MIT.pdf

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5.72 MB

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Author(s)

Mayo, Donna D. (Donna Dorothy)

•

Young, Daniel A

Advisor(s)

Chris F. Kemerer and Erik Brynjolfsson.

Date Issued

1993

Publisher

Massachusetts Institute of Technology

Description

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1993.

Includes bibliographical references (p. 101-113).

Subjects

Sloan School of Management

MIT Department

Sloan School of Management

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http://dspace.mit.edu/handle/1721.1/7582

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http://hdl.handle.net/1721.1/37707