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  4. Strategic consequences of being unsympathetic: For-profit companies benefit more than individuals from focusing on responsibility
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Strategic consequences of being unsympathetic: For-profit companies benefit more than individuals from focusing on responsibility

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Author(s)
Rai, Tage S.
•
Diermeier, Daniel
Alternative Title
RAI and DIERMEIER
Date Issued
October 17, 2018
Journal
Psychology & Marketing
Publisher
Wiley
Citation
Rai, Tage S. and Diermeier, Daniel. 2018. "Strategic consequences of being unsympathetic: For-profit companies benefit more than individuals from focusing on responsibility." Psychology & Marketing, 36 (2).
Version
Author's final manuscript
Terms of Use
Article is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use.
Persistent DSpace Link
https://hdl.handle.net/1721.1/140849
DOI of Published Version
http://dx.doi.org/10.1002/mar.21165
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