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Strategic consequences of being unsympathetic: For-profit companies benefit more than individuals from focusing on responsibility
Name
10.1002-mar.21165.pdf
Size
173.8 KB
Format
Adobe PDF
Checksum (MD5)
8372b28d66d7f2287f32dd521e3c7a0a
Author(s) •
Rai, Tage S.
Diermeier, Daniel
Alternative Title
RAI and DIERMEIER
Date Issued
October 17, 2018
Journal
Psychology & Marketing
Publisher
Wiley
Citation
Rai, Tage S. and Diermeier, Daniel. 2018. "Strategic consequences of being unsympathetic: For-profit companies benefit more than individuals from focusing on responsibility." Psychology & Marketing, 36 (2).
Version
Author's final manuscript
Terms of Use
Article is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use.
Persistent DSpace Link
DOI of Published Version
http://dx.doi.org/10.1002/mar.21165