TRIPBAM: Creating Digital Value at the Time of the COVID-19 Pandemic
Name
MIT_CISRwp444_TRIPBAM_PiccoliPigniRodriguezWixom.pdf
Size
1.08 MB
Format
Adobe PDF
Checksum (MD5)
a26442d8c6e1edd88c5950c3500baf8d
Author(s)
Wixom, Barbara H.
Piccoli, Gabriele
Pigni, Federico
Rodriguez, Joaquin
Date Issued
July 30, 2020
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Wixom, Barbara H., Gabriele Piccoli, Federico Pigni, and Joaquin Rodriguez. “TRIPBAM: Creating Digital Value at the Time of the COVID-19 Pandemic.” Working paper 444, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2020. https://dspace.mit.edu/handle/1721.1/175333.
Series/Report no.
MIT Sloan School of Management Working Paper 6772-20
CISR Working Paper 444
Abstract
TRIPBAM pioneered automated clustered rate monitoring in the hotel industry. As the technology startup was readying for a successful exit that would reward founders, employees, and investors for their success, the COVID-19 pandemic hit. The case chronicles TRIPBAM s leadership s fast reaction and discusses the strategic initiatives the company put in place to set itself up for a return to growth post-crisis.
Subjects
Assessing Performance and Value
Top Performers
Business Models
Information Businesses
Innovation and Strategy
Experimentation and Learning
Information Technologies
Data, AI, and Analytics
Terms of Use
© Authors. All Rights Reserved. No additional permission needed for educational uses.
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