Kaiser Permanente: Executing a Consumer Digital Strategy
Name
MIT_CISRwp408_KaiserPermanente_KaganSebastianRoss.pdf
Size
511.87 KB
Format
Adobe PDF
Checksum (MD5)
7834b159871f4cce0d0dfa7b227b2cfe
Author(s)
Kagan, Martin
Sebastian, Ina M.
Ross, Jeanne W.
Date Issued
March 29, 2016
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Kagan, Martin, Ina M. Sebastian, and Jeanne W. Ross. “Kaiser Permanente: Executing a Consumer Digital Strategy.” Working paper 408, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2016. https://dspace.mit.edu/handle/1721.1/175298.
Series/Report no.
MIT Sloan School of Management Working Paper 5220-16
CISR Working Paper 408
Abstract
This vignette describes how Kaiser Permanente developed its consumer digital strategy and designed three technology capabilities that have been critical for executing the strategy.This is one of a series of vignettes written for the MIT CISR research on Designing Digital Organizations. Vignettes are also available on Ferrovial, USAA, The Schindler Group, The Principal Financial Group, and Schneider Electric. An in-depth report that discusses the aggregate research results was published in March 2016, Designing Digital Organizations by J.W. Ross, I.M. Sebastian, C.M. Beath, S. Scantlebury, M. Mocker, N.O. Fonstad, M. Kagan, K. Moloney, S.G. Krusell, and the Technology Advantage Practice of The Boston Consulting Group. Case studies from the research on The LEGO Group and Toyota Motor Corporation are also available. A list of publications from the research is provided at the end of this document.
Subjects
Organizational Structure and Agility
Business Agility
Digital Innovation
Terms of Use
© Authors. All Rights Reserved. No additional permission needed for educational uses.
Persistent DSpace Link
