Banking channel management : global trends and strategies
Name
56607680-MIT.pdf
Description
Full printable version
Size
5.77 MB
Format
Adobe PDF
Checksum (MD5)
5f4449e130570872014dd514cd7ba703
Author(s)
Catalan, Renato Teixeira
Advisor(s)
Stuart Madnick and Michael D. Siegel.
Date Issued
2004
Publisher
Massachusetts Institute of Technology
Abstract
Banking channel management has become a crucial component in the drive for improved efficiency. Since the channel is the interlocutor between customers and products, banks are leveraging their knowledge of channels to efficiently address perfect product portfolio through the most cost-effective and profitable channel. This thesis describes some ideas currently influencing banking channel management strategy and how banks can manage and take advantage of these factors through focusing on efficiency, customer segmentation and channel interaction versus cost structure. It first provides a global perspective of the banking industry through a survey of four regions and countries, and then reviews current trends and strategies applied by banks and consulting firms. On this foundation, it makes recommendations as to how the industry can best adapt to changes in banking channel management in order to remain competitive and efficient.
Description
Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2004.
Includes bibliographical references (leaves 112-115).
Subjects
Management of Technology Program.
MIT Department
Management of Technology Program.
Sloan School of Management
Terms of Use
M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.
Persistent DSpace Link
