Data Monetization: Generating Financial Returns from Data
Name
MIT_CISRwp468_DataMonetizationSurveyReport_WixomVanderMeulenBeath.pdf
Size
1.76 MB
Format
Adobe PDF
Checksum (MD5)
d246eac70f84429a68c11e8fb54cd81a
Author(s)
Wixom, Barbara H.
van der Meulen, Nick
Beath, Cynthia M.
Date Issued
November 20, 2025
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Wixom, Barbara H., Nick van der Meulen, and Cynthia M. Beath. “Data Monetization: Generating Financial Returns from Data.” Working paper 468, Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology, 2025. https://dspace.mit.edu/handle/1721.1/175395.
Series/Report no.
MIT Sloan School of Management Working Paper 7370-25
CISR Working Paper 468
Abstract
In 2023 and 2024, MIT CISR collected information from 349 executives to learn how organizations are generating economic returns from data monetization activities. This report provides detailed survey results and can be used by organizations to benchmark data monetization strategies, practices, and outcomes against those reported by the sample. Key findings from the research included relationships between data capabilities, AI capabilities, and data democracy and greater data liquidity and data monetization effectiveness. These outcomes, further supported by leadership, value realization, and measurement practices, ultimately explain 53 percent of the variation in data monetization value. The analysis confirmed this value has a positive relationship with overall firm performance, accounting for 36 percent of its variance.
Subjects
Assessing Performance and Value
Benchmarks
Data Monetization
Information Technologies
Data, AI, and Analytics
Terms of Use
© Authors. All Rights Reserved. No additional permission needed for educational uses.
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