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On the reliability and predictive validity of purchase intention measures

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onreliabilitypre00kalw.pdf

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Author(s)
Kalwani, Manohar U.
•
Silk, Alvin J.
Date Issued
1981
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 1255-81.
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