Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing

Name

directassessment00haus.pdf

Size

2.01 MB

Format

Adobe PDF

Checksum (MD5)

89b2825b9aaaaabcbc4130098b145a98

Author(s)

Hauser, John R.

•

Urban, Glen L.

Date Issued

1976]

Publisher

Cambridge, Mass. : Massachusetts Institute of Technology

Series/Report no.

Working paper (Sloan School of Management) ; 843-76.

Description

"March 1976."

Subjects

Consumers' preferences

Models.

Persistent DSpace Link