15.818 Pricing, Spring 2005
Name
15-818-spring-2005/contents/index.htm
Size
14.86 KB
Format
HTML
Checksum (MD5)
2fb7a37306a8cc4a67a9d5f32bacfd9b
Author(s)
Tucker, Catherine
Alternative Title
Pricing
Date Issued
June 2005
Abstract
This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics covered include pricing in competitive markets, estimating demand, price discrimination, the role of price cues, anticipating competitive responses, pricing in business to business markets, and pricing of new products. Lectures and cases are the primary modes of learning.
Subjects
pricing
pricing strategy
marketing
value-based pricing
maximizing economic value
evc
behavioral pricing
measuring demand
consumer behavior
demand
competition
price cut
price war
segmentation
product line pricing
MIT Department
Sloan School of Management
Terms of Use
Persistent DSpace Link
