Phenomena, theory, application, data, and methods all have impact
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11747_2016_498_ReferencePDF.pdf
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411.84 KB
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Author(s)
Hauser, John R
Date Issued
September 2016
Journal
Journal of the Academy of Marketing Science
Publisher
Springer US
Citation
Hauser, John R. “Phenomena, Theory, Application, Data, and Methods All Have Impact.” Journal of the Academy of Marketing Science 45.1 (2017): 7–9.
Version
Author's final manuscript
Abstract
In his provocative essay on impactful research in this issue, my colleague and friend Gerry Tellis postulates that good papers are interesting and challenge common beliefs. He postulates further that such papers are based on ideas that are simple once proposed, although not always so obvious before being proposed. He recommends that impactful papers be focused and brief and begin with a study of the basic phenomena. Great advice.
MIT Department
Sloan School of Management
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Creative Commons Attribution-Noncommercial-Share Alike
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DOI of Published Version
https://doi.org/10.1007/s11747-016-0498-1
