Is Your Company a Digital Leader or a Digital Laggard?
Name
2017_0301_DigitalLeadersLaggards_WeillWoernerGonzalez.pdf
Size
1.54 MB
Format
Adobe PDF
Checksum (MD5)
74d2641ed8e656f48b49a5d7205eb405
Author(s)
Weill, Peter
Woerner, Stephanie L.
González, Francisco
Date Issued
March 16, 2017
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Weill, Peter, Stephanie L. Woerner, and Francisco González. “Is Your Company a Digital Leader or a Digital Laggard?” MIT CISR Research Briefing Volume XVII, no. 3 (March 2017). https://dspace.mit.edu/handle/1721.1/174804.
Series/Report no.
MIT CISR Research Briefing, Vol. XVII, No. 3
Abstract
A large enterprise can no longer win by being profitable; good profits make you a target in a digital economy. Digitization typically both makes businesses more transparent and lowers switching costs for customers, permitting competitors to target them with better digitally enabled offers. A leader in the digital economy must hit the trifecta: be profitable, and innovative, and deliver great customer experience. Accomplishing the three together creates a source of competitive advantage. That s why large companies have to change. In this briefing we identify the management practices of digital leaders, illustrated with the digital transformation of a large bank: BBVA Group.
Subjects
CxO Leadership
Decision rights/governance
Business Models
IT Governance
IT-based Business Transformation
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
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