Finding growth in a maturing market : strategic implications for the software industry
Name
56606049-MIT.pdf
Description
Full printable version
Size
4.99 MB
Format
Adobe PDF
Checksum (MD5)
9380f35d34a58a325845fe8ec00a460e
Author(s)
Crenshaw, Scott H. (Scott Harding), 1965-
Advisor(s)
Arnoldo C. Hax.
Date Issued
2004
Publisher
Massachusetts Institute of Technology
Abstract
This thesis explores the changes occurring in the software industry and the strategic implications thereof. The software industry has historically benefited from the rapid introduction of new platforms and applications, an increasing user base and nearly contiguous cycles of growth. However, this process may have stopped or become sufficiently protracted to shift the industry to the mature phase of its life cycle. This thesis seeks a definition of industry maturity, discusses trends in the software industry and assesses the extent to which these trends are cyclical or structural. It then analyzes the maturity of the industry in aggregate and suggests strategies for firms. Finally, it segments the industry into clusters and makes observations regarding the maturity of each cluster.
Description
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2004.
Includes bibliographical references (leaves 124-132).
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
Terms of Use
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