Analytical essays on marketing

Simester, Duncan I

Analytical essays on marketing

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Author(s)

Simester, Duncan I

Advisor(s)

Birger Wernerfelt.

Date Issued

1993

Publisher

Massachusetts Institute of Technology

Description

Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1993.

Includes bibliographical references (leaves 102-103).

Subjects

Sloan School of Management

MIT Department

Sloan School of Management

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