Global business strategy and innovation in banking
Name
56657909-MIT.pdf
Description
Full printable version
Size
8.22 MB
Format
Adobe PDF
Checksum (MD5)
a06493656a85cc87365a334c58c03892
Author(s)
Reddy, Harry, 1963-
Advisor(s)
.
Date Issued
2004
Publisher
Massachusetts Institute of Technology
Abstract
The banking industry is known to have certainty only about uncertainty, change is only constant in adopting the technologies for developing innovative products and services, and yet the opportunities of arbitrage are everywhere including in economical settings and business strategies. The retail banking industry will be analyzed to understand why some banks make sustainable profits while others are less successful. We will analyze what business strategies would best work for such dynamic industry even as banking appears to be a commodity business. A systematic study will be set out to model the dynamics of different positioning of Delta Model and the effect of the underlying interactions. We will walk through the analysis of why the innovation along with the customer targeting and the operational effectiveness are crucial to implement the right business strategies. We also study banking case studies relevant to the business strategies. Finally, we present the conclusions with some recommendations in order for banks to thrive in the industry for years to come during both war times and peace times.
Description
Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2004.
Includes bibliographical references (leaves 151-152).
Subjects
Management of Technology Program.
MIT Department
Management of Technology Program.
Sloan School of Management
Terms of Use
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