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Market share rewards to pioneering brands : an empirical analysis and strategic implications

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marketsharerewar00urba.pdf

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Author(s)
Urban, Glen L.
•
Carter, Theresa
•
Mucha, Zofia
Date Issued
1983]
Publisher
Cambridge, Mass. : Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 1453-83.
Description
"June 1983."
Subjects
New products.
Marketing
Statistical methods.
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