Notes on the application of attitude measurement and scaling techniques in marketing research

Name

notesonapplicati00silk.pdf

Size

1.15 MB

Format

Adobe PDF

Checksum (MD5)

2bd066d6b9a59e9f4656b6175cfaf5d8

Author(s)

Silk, Alvin J.

Date Issued

1969

Publisher

Cambridge, M.I.T

Series/Report no.

Working paper (Sloan School of Management) ; 409-69.

Subjects

Consumers

Influence (Psychology)

Attitudes.

Persistent DSpace Link