Rapid replenishment at a consumer product goods manufacturer
Name
184986299-MIT.pdf
Description
Full printable version
Size
7.69 MB
Format
Adobe PDF
Checksum (MD5)
e9bec3fe4d71fda1642059c0cf23ca45
Author(s)
Becker, Deborah Eugenia
Korchagin, Roman Viktorovich
Advisor(s)
Edgar Blanco.
Date Issued
2007
Publisher
Massachusetts Institute of Technology
Abstract
Increasing supply chain velocity has adverse consequences for consumer product goods manufacturers, but creates value and flexibility for retail stores. This thesis outlines a case study of a rapid replenishment pilot project between the food manufacturer General Mills, Inc. and their retail customer Giant Eagle. We outline constraints that General Mills had to impose upon their customer so it could remain profitable and retain its efficient operating strategy. We offer recommendations to General Mills on how to grow and sustain their rapid replenishment business.
Description
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2007.
Includes bibliographical references (p. 74-75).
Subjects
Engineering Systems Division.
MIT Department
Massachusetts Institute of Technology. Engineering Systems Division
Terms of Use
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