Building strategy to penetrate deeper into the stagnant and unattractive contact lens market
Name
857790682-MIT.pdf
Description
Full printable version
Size
3.18 MB
Format
Adobe PDF
Checksum (MD5)
c294ffa64ff15f84e673a1ea59ff53b5
Author(s)
Toor, Tajinder (Tajinder Pal Singh)
Advisor(s)
Ezra W. Zuckerman.
Date Issued
2013
Publisher
Massachusetts Institute of Technology
Abstract
This thesis builds up important strategic elements to penetrate deeper into the stagnant and mature contact lens market by focusing on adolescents. First, contact lens adoption is studied to strategically generate awareness and build community effect for increasing purchase. Second, the competition is analyzed broadly at an industry level to favorably position a manufacturer against rivals to gain market share.
Description
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2013.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 74-76).
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
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copyright. They may be viewed from this source for any purpose, but
reproduction or distribution in any format is prohibited without written
permission. See provided URL for inquiries about permission.
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