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An implementation of the lead user market research method in a 'low tech' product area : pipe hangers

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Author(s)
Herstatt, Cornelius.
Date Issued
1991
Publisher
Cambridge, Mass. : Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 3249-91.
Description
"February 1991."
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