An implementation of the lead user market research method in a 'low tech' product area : pipe hangers

Name

implementationof00hers.pdf

Size

1.2 MB

Format

Adobe PDF

Checksum (MD5)

294b05182ca3a7d9bad829c7570bda66

Author(s)

Herstatt, Cornelius.

Date Issued

1991

Publisher

Cambridge, Mass. : Sloan School of Management, Massachusetts Institute of Technology

Series/Report no.

Working paper (Sloan School of Management) ; 3249-91.

Description

"February 1991."

Persistent DSpace Link