Nvidia at the Center of the Generative AI Ecosystem—For Now
Author(s)
Cusumano, Michael
Date Issued
December 21, 2023
Publisher
ACM|Communications of the ACM
Citation
Cusumano, Michael. 2023. "Nvidia at the Center of the Generative AI Ecosystem—For Now."
Version
Final published version
Abstract
This column explores several questions behind Nvidia’s extraordinary history and position in the center of the Generative AI ecosystem. Founded in 1993, Nvidia developed graphical processing units (GPUs) for gaming on PCs and other devices. The architecture of these devices from 2006 -- many simple compute cores running at very high speeds in parallel -- was very useful for graphics and, it turned out, very useful to power AI/ML software and neural networks in particular. Nvidia also developed proprietary software from 2006 to support these applications, and later optimized that software for Generative AI Large Language Models and inference engines.
MIT Department
Sloan School of Management
Terms of Use
Article is made available in accordance with the publisher's policy and may be subject to US copyright law. Please refer to the publisher's site for terms of use.
Persistent DSpace Link
DOI of Published Version
https://doi.org/10.1145/3631537
