In search of the silver lining : case analysis for mature market businesses
Name
54107582-MIT.pdf
Description
Full printable version
Size
318.64 KB
Format
Adobe PDF
Checksum (MD5)
29740c8e752e31020dd5d268546c367a
Author(s)
Panagos, Timothy I. (Timothy Ian), 1970-
Advisor(s)
Joseph F. Coughlin.
Date Issued
2003
Publisher
Massachusetts Institute of Technology
Abstract
The business models of industries addressing consumers over the age of 55 are examined. A 3-D framework: Define, Design, and Deliver is developed to provide an understanding of notable failures in the mature market. Case studies in three sub-industries are used to highlight the negative effects of key influencers on each of the 3-D activities. Documentation from the business press and interviews with industry leaders are used to illuminate issues and seek best practices. The 3-D framework is used to explain mature market failures and to provide practical guidelines to business.
Description
Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2003.
Includes bibliographical references (leaves 51-53).
This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
Subjects
Management of Technology Program.
MIT Department
Management of Technology Program.
Sloan School of Management
Terms of Use
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