Manufacturing realisms : product placement in the Hollywood film
Name
50776890-MIT.pdf
Description
Full printable version
Size
18.3 MB
Format
Adobe PDF
Checksum (MD5)
00821e94bff9a7ead3c4024a419fc53b
Author(s)
Wong, Winnie Won Yin, 1978-
Advisor(s)
David Friedman.
Alternative Title
Product placement in the Hollywood film
Date Issued
2002
Publisher
Massachusetts Institute of Technology
Abstract
Through an examination of filmic portrayals of the trademarked product as a signifier of real ownerships and meanings of commodities, this paper is concerned with the conjunction of aesthetic and economic issues of the Product Placement industry in the Hollywood film. It analyzes Product Placement as the embedding of an advertising message within a fictional one, as the insertion of a trademarked object into the realisms of filmic space, and as the incorporation of corporate remakings of the world with film fictions. Product Placement images are therefore seen as a systematic surfacing of frameworks and discourses - legal, corporate, economic, and filmic - as both seamless and disruptive layers in film images and film making.
Description
Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Architecture, 2002.
Includes bibliographical references (p. 104-113).
Subjects
Architecture.
MIT Department
Massachusetts Institute of Technology. Department of Architecture
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reproduction or distribution in any format is prohibited without written
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