Crafting Platform Strategy Based on Anticipated Benefits and Costs
Name
cameron13a.pdf
Size
1.87 MB
Format
Adobe PDF
Checksum (MD5)
5ac3b6e29f30ee26e94e7fdbc219d155
Author(s)
Cameron, Bruce Gregory
Crawley, Edward F
Date Issued
July 2013
Journal
Advances in Product Family and Product Platform Design
Publisher
Springer
Citation
Cameron, Bruce G., and Edward F. Crawley. “Crafting Platform Strategy Based on Anticipated Benefits and Costs.” Advances in Product Family and Product Platform Design (July 2013): 49–70 © 2014 Springer Science+Business Media New York
Version
Author's final manuscript
Abstract
In this chapter, we introduce the benefits and penalties of commonality (both to the customer and the manufacturer), emphasizing the need for anticipation of divergence when estimating benefits. We highlight the importance of mapping commonality strategy to the financial benefits, with a view to creating long-term competitive advantage for the firm.
MIT Department
Massachusetts Institute of Technology. Department of Aeronautics and Astronautics
Terms of Use
Creative Commons Attribution-Noncommercial-Share Alike
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DOI of Published Version
https://doi.org/10.1007/978-1-4614-7937-6_2
