Commercial revitalization in Union Square : an analysis of Main Street applied to a multi-ethnic business district
Name
62717031-MIT.pdf
Description
Full printable version
Size
10.51 MB
Format
Adobe PDF
Checksum (MD5)
da66dd4347b434fa62ab71a77413d9a8
Author(s)
De la Torre, Beatriz
Advisor(s)
Karl Seidman.
Date Issued
2005
Publisher
Massachusetts Institute of Technology
Abstract
Urban neighborhoods in the United States have a rich composition of ethnicities within their population and their business community. Understanding that ethnic business owners need to be integrated in commercial revitalization efforts is not only important but is also necessary. Immigrant and ethnic groups are growing at a fast rate in the United States, and entrepreneurship continues to be one of the most viable options for their economic mobility. This thesis explores how diversity can be utilized as an asset within the organizational and promotional efforts of commercial revitalization initiatives. Specifically, it addresses how to broaden participation and how to integrate ethnic business owners in the ethnic diversity as a promotional tool to strengthen the image of a district and broaden the appeal of an area. This thesis draws on lessons and effective practices from a literature review and from the analysis of two case studies, Hyde Jackson Square Main Street and Sunset Park 5th Avenue BID. It concludes by providing specific recommendations to Union Square Main Street on how to best integrate the district's rich diversity in its revitalization efforts.
Description
Thesis (M.C.P.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 2005.
Includes bibliographical references (p. 97-100).
Subjects
Urban Studies and Planning.
MIT Department
Massachusetts Institute of Technology. Department of Urban Studies and Planning
Terms of Use
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