Creating Customer Value Using Analytics
Name
2017_1101_WrappingAtCochlear_WixomSchuritz.pdf
Size
453.4 KB
Format
Adobe PDF
Checksum (MD5)
477a480b8443eee8377921a61b887707
Author(s)
Wixom, Barbara H.
Schüritz, Ronny
Date Issued
November 16, 2017
Publisher
Cambridge, Mass.: Center for Information Systems Research, Sloan School of Management, Massachusetts Institute of Technology
Citation
Wixom, Barbara H. and Ronny Schüritz. “Creating Customer Value Using Analytics.” MIT CISR Research Briefing Volume XVII, no. 11 (November 2017). https://dspace.mit.edu/handle/1721.1/174862.
Series/Report no.
MIT CISR Research Briefing, Vol. XVII, No. 11
Abstract
Companies create customer value with analytics by wrapping them around core offerings to reinforce, streamline, or enrich the usage or experience of the offering; companies can apply data wrapping to any customer touchpoint. Regardless of where data wrapping falls along the customer journey, two key capabilities are required to generate customer value: analytics and customer intimacy. These capabilities allow companies to create wrapping that is tailored to the customer and automated.
Subjects
Assessing Performance and Value
Business Models
Information Businesses
Data monetization
Data wrapping
Information Technologies
Data, AI, and Analytics
Assessing and Communicating IT Value
Data Management, Analytics, and Use
Digital Innovation
Terms of Use
CC BY-NC 4.0 (Attribution-NonCommercial 4.0 International)
Persistent DSpace Link
