Critical success factors for business-to-commerce E-business : lessons from Amazon and Dell
Name
45745438-MIT.pdf
Description
Full printable version
Size
7.24 MB
Format
Adobe PDF
Checksum (MD5)
dc432d612b4ad383880f99ed04aeb323
Author(s)
Kha, Le, 1965-
Advisor(s)
Henry Weil.
Date Issued
2000
Publisher
Massachusetts Institute of Technology
Abstract
The Internet has becoming an increasingly important channel for both business-to-consumer and business-to-business e-commerce. It has changed the way many companies do business. Every day, more and more companies worldwide are being linked electronically. But the success rate in terms of profitability for these startups is low. This thesis focuses on business-to-consumer aspect of e-commerce. My research is to study the models from a set of online merchants and see how these companies translate their companies' e-business vision into reality. What are the critical factors these online merchants considered as they transform their companies into an e-commerce? This thesis identifies the key success factors of this technology strategy and model as well as helps understanding to what extent this success can be replicated in other markets and industries. Through detailed case studies on Amazon and Dell, we will analyze their strategies and identify the success factors that make them unique to thrive on this competitive landscape of the Digital Economy.
Description
Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2000.
Includes bibliographical references.
Subjects
Management of Technology Program.
MIT Department
Management of Technology Program.
Sloan School of Management
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