Applications for paper honeycomb technology
Name
1126278937-MIT.pdf
Size
2.66 MB
Format
Adobe PDF
Checksum (MD5)
1e036aa86df8e8115b2afcf74254ed74
Author(s)
Kamaledin, Mohamed Al-Sayed.
Advisor(s)
Duncan Simester.
Date Issued
2018
Publisher
Massachusetts Institute of Technology
Abstract
Paper Honeycomb technology was invented as another means of constructing lightweight, durable, and affordable products that could serve both home and industry. Since the technology became popular after appearing in its first market, it has taken on one market after another, even while identifying more opportunities to adapt this technology for other uses. To date, there are applications in packaging, construction, marketing promotions, cars, aircrafts, and lately, in furniture. This thesis focuses specifically on new market opportunities for the paper honeycomb technology, especially its use in furniture. I test different hypotheses on both the demand side and the supply side of the market. Then I identify attractive new markets by evaluating several marketing strategies in a value framework of create-capture-deliver.
Description
Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2018
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 39-40).
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
Terms of Use
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